Last week, I wrote about the different event chair trends that have been prevalent through (and what I think will be enduring through) 2016. Trends are important to stay on top of so you can understand what your customers are seeing in bridal magazines, and on the internet. But let’s be honest – just because new trends come into existence, doesn’t mean a company should buy in right away. I’m not going to argue that you should invest in event chair trends all the time (especially not if it means putting your company into financial trouble), but hear me out on why I think investing in the event chairs you get asked for the most by your customers makes fiscal sense.
It’s human nature to want to buy more from a vendor that has more of what you need. It means less monetary transactions, less chances of things going wrong, and it tends to be more convenient. What also matters to customers is whether you have the inventory that a customer has his/her heart set on. Investing in new event chairs means you’re ensuring you have a refreshed inventory for existing customers – which leads to an increase in the total rental bill and also increases the likelihood of gaining new customers who are looking for the trends.
Customers are also more likely to want to work with companies who have newer more aesthetically pleasing inventory. From a bride’s point of view for example, chairs are what pulls the room together and unless the bride is looking for a shabby chic wedding they’re not going to be excited with event chairs past their prime. Event chairs that are really showing their wear and tear are less likely to woo new and existing customers into a rental contract.